x-men 60th anniversary

Marvel, Kith, and ASICS had united to reimagine the GEL-LYTE III. The sneakers were crafted in seven X-Men-inspired colorways and materials, including an ultra-limited-edition holographic silhouette. Each sneaker was presented as a mystery, packaged in a co-branded blind box. Accompanying each pair was a co-branded Marvel | Kith for Upper Deck trading card, showcasing the character’s original Uncanny X-Men artwork from 1992.

In a collaboration between Marvel and Kith, a special-edition, fully custom comic was created. The narrative followed the X-Men, Ronnie Fieg, and their companions on the quintessential New York Day—starting with a New York Knicks game and ending with a visit to the Kith Store, after defeating the subway villains. Attendees were granted early access to the full Marvel | Kith for X-Men collection, along with the chance to engage in a 3-day tournament featuring the Marvel | Kith for Arcade 1Up Machine, where participants competed in X-Men: Children of the ATOM. This celebratory collection boasted an array of tees, sweatshirts, custom outerwear, and more, adorned with motifs inspired by legendary characters such as Wolverine, Storm, Gambit, Beast, Rogue, and Cyclops.

I lead the team in the visuals for the vintage look and feel to match the nostalgia of the collection. I created mockups, social posts, and print ads that went into the comic book.

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