new york knicks

During the 2022-2023 & 2023-2024 season, KITH collaborated with the New York Knicks for a stadium rebrand, marking the debut of court and jersey designs. The partnership commenced with the release of Knick’s colorway ASICS and a spread in SLAM Magazine featuring Knicks players. Additionally, a freestyle video with Wu-Tang clan members Ghostface Killah & Raekwon showcased a design takeover within MSG. As the Creative Director for the team, overseeing branding efforts, I managed various elements such as billboards, social media posts, and an announcement video for our CEO. The culmination was the second annual Kith Night at Madison Square Garden, where the Kith-designed City Edition uniform and court were unveiled, accompanied by a pop-up shop offering early access to the Kith for Knicks 2023 collection, giveaways, and branded concessions.

This partnership continued with a seasonal collection of apparel and lifestyle goods merging the iconic Knicks branding with Kith’s aesthetic. The campaign, featuring past and present Knicks players, was shot against the backdrop of the Empire State Building. The collection was celebrated at Kith Night, hosted in partnership with Chase, where fans enjoyed exclusive treats, in-store purchases, and branded merchandise, creating an immersive experience both on and off the court at Madison Square Garden.

I led the brand marketing and content efforts for both seasons, creating various materials like OOH, jumbotron graphics, social media posts, tickets for box attendees, printed items for campaigns, magazine assets, and a sleeve for the t-shirt gun.