bmw chapter II
Kith and BMW had partnered once again for a collaboration that culminated in a special auction at Sotheby’s. This collaboration held significance as it coincided with two important 50th anniversaries for BMW: the debut of their first electric concept car and the launch of BMW M. Under the banner of Chapter II, Kith combined these milestones to create a cohesive narrative. The collaboration included two redesigned BMW vehicles, one vintage and one modern, by Kith-founder Ronnie Fieg. Additionally, Kith had curated a 51-piece apparel and accessories collection, blending their signature styles with updated interpretations of BMW’s classic iconography.
The designs for social media, dinner menus, roadmaps for a Friends & Family trip through Europe, and assisting with some video edits. These videos were created to help promote the creation of both cars.
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